Alright, everyone is getting really big in this social media game. And although my follower count might not yet be that impressive (check back in one year and you’ll see what happens when you start using social media tricks), I have a few tricks up my sleeve on how you can improve your engagement – and engagement is more important than your follower number. Ready? Let’s go!
Base your content on your analytics
You can easily check who your audience is on every social media platform and you should always base your content on those results, or at least add it to your current strategy. My engagement took off when I started publishing simple motivational graphics, and started asking my followers (who are all smart business owners or they want to make money online) how productive their week has been.
Invite people to like your Facebook page
Did you know that you can click on the likes on your Facebook posts and invite people to like your page? This is really useful after you boost a post and get new engagement from complete strangers – don’t let them slip away and invite them to like your page! You’ll be surprised how many will respond. It’s one of my favorite tricks out there.
Adjust content strategy according to your platform
Don’t post the same things over and over again – each platform behaves differently and has a different posting etiquette, based on your follower engagement. Some bigger accounts post every hour, while most smaller ones stick to posting content once per day. And then there’s Twitter, where it’s totally fine to post multiple times per day.
Always adjust your content strategy – it’s one of the simplest social media tricks, but very effective.
Don’t worry about perfection
So many small businesses want to be perfect – do you see what I post on social media? It’s far from perfect. My content doesn’t have the best designers, copywriters, or anything like that. But it makes the people engaged and that’s what matters.
Just post – you’ll get better with time.
Engage, engage, engage
Spend at least an hour of your day engaging with your readers. And I’m not talking about using those automated tools where you post spammy comments that have nothing to do with the posted picture. I’m talking actual engagement – trust me, it pays off and it’s so worth it. Just one hour. Just do it. Go through the hashtag your niche is using and leave a positive comment, or just stop to say hey in their DMs – ask them about their business, start a relationship, network,… It’ll help you in the long run.
Don’t automate your social media engagement. If you expect real results, you can’t put in fake efforts!